Kind by Nature. And by Design.

Built Kindly creates thoughtful, tech-forward brands—starting with our own. A brand that shows how we think, how we work, and why it matters.

The Process.

Finding the voice. Building the world. Bringing it to life.

The name gave us a foundation, but the identity came to life in the style and the story. We wanted something soft enough to feel kind, clever enough to show our creative chops, and just unexpected enough to stand out in the tech space.

That led us to an illustrative style with playful scenes that could flex to tell our story in countless ways. We built a whole world around them: characters, devices, and moments that showed how we think about creativity, technology, and kindness.

As with any project, when it mattered most, we brought in the right partners. A killer illustrator helped us nail the visual language. Animation and tech partners gave the brand motion and personality. Together, we built a brand that could live everywhere: the website, decks, social, and our first industry report, Kindness Is a Competitive Edge.

The Solve

A brand that feels like us, and works like we do.

Today, Built Kindly is live: a visual and verbal identity that matches the way we build things. It flexes from logo to website to illustrations to motion to the industry work we put out into the world.

It’s a kind brand, but it’s not soft. It’s creative, unexpected, and built to stand out in all the right ways.

Others build fast. We build kindly.